Marketing and Sales Resumes, Cover Letters and Selection Criteria

From Marketing and Sales Officers to Marketing Executives and everything in between, we create industry and niche-specific resumes, cover letters, and selection criteria to get your message across.

How We Write Marketing and Sales Resumes

Marketing and sales roles can be highly competitive. We can help you develop a clear message across your resume and cover letter that outlines your successes in terms of campaigns, KPIs, and achievements. 

Given the highly outcome-driven nature of roles in this space, your innovations, your metrics, and your specific niche skills are what will constitute your value proposition.

Digital marketing vs. marketing vs. sales all require a distinctly different approach. Our resume writers reflect this in our approach.

Demonstrate your ability to conduct market research, manage client relationships, and plan and deliver marketing campaigns with a cohesive content strategy across your resume and cover letter. 

We reinforce our claims with metrics, and we ensure that achievements, outcomes, and process improvements are clearly delineated from role scope.

Employers want to know that you can increase brand awareness and boost visibility and engagement through digital marketing strategies.  Can you maintain pace with competitors, bring innovation and revitalise their marketing activities, and work to ambitious revenue targets?

Demonstrate your knowledge of SEO strategies, social media, content marketing and email marketing with an effective skills profile. We work with you to draw out and leverage specific examples and metrics of previous successful strategies and approaches. This approach speaks directly to the needs of the employer in making their hiring determinations.

Sales roles are personality based, so we want to use your resume to convey that you are driven, goal-orientated and persuasive. Your employer wants to know that you can establish and maintain relationships with to create awareness, drive sales, and increase their reach into new markets.

For roles at this level, we want to leverage your ability to lead creative and multi-disciplinary teams through complex change, towards ambitious goals, and bring unity and alignment across brands. What relationships did you build? What capability development did you offer to the staff members reporting to you? What was your legacy in your previous roles, and/or current roles?

Marketing and Sales Resumes, Cover Letters and Selection Criteria

We use Situation, Task, Approach and Result, best known as STAR to develop content for our cover letters. The structure enables us to develop a concise story which demonstrates your capability in the context of the role you are applying for. 

Ways that we will get from you the information we need are wholly person-centred, but could look a little something like this:

  • Success meeting and exceeding KPIs
  • Specific campaigns you have delivered successfully
  • How you established rapport with customers and clients
  • Your most innovative initiative
  • What was your experience in specific projects
  • What you are most proud of
  • What the biggest challenge you faced and overcame was

How it works

Fill in the form below

We get back to you within 2 business hours

Receive the Get Job Ready guide and our Information Gathering Session guide

Book and have your Information Gathering Session via Teams, phone, or face-to-face

Complete our bespoke quiz

Pay the invoice emailed to you

Work is drafted, then put through a final copyedit

Drafts emailed to you on time (expedited turnaround available). Optional 30 minute draft review call bookable

14 day editing period uncapped at revisions, and 21 page guide, Managing Your Next Steps is emailed

Get our 25 page Get Job Ready guide when you submit the quote form

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