To interview
1 %
Winning Resumes
1
Selection Criteria
1
Satisfaction
1 %
Marketing & sales resumes
Marketing Resume Writing — for Marketers, Growth Professionals and Brand Leaders
Resumes for Marketing Coordinators, Marketing Managers, Senior Marketing Managers, Heads of Growth, Marketing Directors, Performance Marketers, Brand Managers, Content Marketers, Lifecycle Marketers, Product Marketing Managers, Marketing Ops specialists, Communications Managers and CMOs. Across B2B tech and SaaS, B2C consumer and retail, professional services and government communications. We write to quantified marketing outcomes — campaign attribution, CAC and LTV, MQL volume, brand awareness lift, content engagement — calibrated to whether you're driving demand, building brand, or owning the lifecycle. No AI. No offshore. No templates.
3 days
Standard turnaround
90 days
Rewrite guarantee
100%
Australian writers
1-on-1
With your dedicated writer
Why specialised marketing writing matters
A generic resume writer can't write a marketing resume.
Marketing hiring runs on quantified outcomes — CAC, LTV, MQL volume, attribution lift, brand awareness, content engagement, ROAS, CRO uplift. A generic resume writer will pad the resume with verbs ("delivered", "managed", "coordinated") and miss the metrics that decide whether you've actually moved a business outcome. Worse, they'll treat performance marketers, brand marketers, content marketers and product marketers as the same audience when they're genuinely different career tracks. We calibrate to the discipline you actually work in.
Quantified marketing outcomes
"Delivered successful campaigns" is filler. "MQL volume 3.4x in 18 months; CAC reduced 38%; LTV:CAC ratio improved from 2.4 to 4.1" is evidence. We write to the metrics that exist in marketing — campaign attribution, MQL/SQL conversion rates, CAC and payback period, LTV ratios, ROAS by channel, CTR/CPC/CPM benchmarks, organic SEO traffic growth, content engagement, NPS lift, brand awareness — calibrated to your discipline and seniority.
Martech depth, not platform name-dropping
"Familiar with HubSpot and Marketo" tells hiring nothing. HubSpot Marketing Hub at administrator depth, Marketo with custom campaign architecture, Salesforce Pardot, Customer.io with RudderStack, Iterable, Klaviyo for ecommerce — every platform signals different career environments. We name the platforms you've actually used at depth, the integrations you've built, and the campaign architecture you've owned — not a flat keyword list.
Discipline calibration
Performance marketing is different work to brand marketing, which is different to content marketing, which is different to lifecycle/CRM, which is different again to product marketing, growth, comms and marketing ops. The metrics differ, the language register differs, the strategic scope differs, the tooling differs. Same person applying across disciplines needs the resume reframed for each. We calibrate to the discipline you're actually applying for, not a generic "marketing professional" template.
Marketing-sales alignment as a credential
In B2B marketing especially, the most valuable single signal is whether the marketer can run a credible sales-and-marketing alignment programme — SLA-defined lead handover, agreed MQL definitions, attribution model partnership, joint pipeline reviews, ABM coordination. Most marketing resumes treat this as a footnote. We write it as a primary credential because it's exactly what Heads of Growth, VP Marketing and CMO selection panels screen for.
The agency-to-in-house transition
Agency marketers moving into in-house roles need very specific resume framing. The agency experience is real and valuable but reads differently to in-house hiring managers — fewer named clients (often confidentiality-bound), shorter engagements, more multi-disciplinary work. We translate agency experience into in-house-credible language: client roster framed by sector and scale, named campaigns where confidentiality permits, end-to-end ownership stories, and the operational signals (budget, team coordination, stakeholder management) in-house hiring screens for.
The IC-to-leader career inflection
Most senior marketers hit a career inflection point — moving from IC marketer to first-time people leader (Marketing Manager → Senior Marketing Manager → Head of Marketing/Growth). The resume strategy is genuinely different. We write resumes that reframe execution evidence (campaigns delivered, channels owned) into leadership evidence — strategy ownership at scale, team leadership and capability building, executive partnership, board reporting where relevant, budget accountability and the cross-functional relationships that decide promotion-track hiring.
Side-by-side
Two approaches. Same Senior Marketing Manager. Different outcomes.
Rebecca Foster's career, written two ways. AI generates plausible "results-driven marketer" content from a job title in seconds — and gets discarded by Heads of Growth and CMOs who read 200 marketing resumes per opening and screen for genuine commercial outcomes. We write to the metrics and martech depth that actually decide hiring at the senior marketing leadership level.
AI-generated
REBECCA FOSTER
+61 4XX XXX XXX | rebecca.foster@email.com | Sydney, NSW
Professional Summary
Results-driven marketing professional with 8+ years of experience in B2B and B2C marketing. Proven track record of delivering successful campaigns, driving brand awareness, and exceeding KPIs. Strong analytical skills with a passion for data-driven marketing and continuous improvement.
Skills
Marketing Strategy, Digital Marketing, Content Marketing, SEO, SEM, Social Media, Email Marketing, HubSpot, Marketo, Google Analytics, Marketing Automation, Brand Management, Campaign Management, Project Management, Team Leadership, Stakeholder Management
Professional Experience
Senior Marketing Manager
- Developed and executed marketing strategies across multiple channels.
- Managed marketing campaigns and budgets.
- Led a team of marketing professionals.
- Collaborated with cross-functional teams.
- Analysed campaign performance and optimised for results.
- Reported on marketing KPIs to senior leadership.
Marketing Manager
- Executed marketing campaigns to drive lead generation.
- Managed digital marketing channels including SEO, paid and email.
- Worked closely with sales to align on lead handover.
Marketing Coordinator
- Supported marketing campaigns across multiple channels.
- Created marketing content and collateral.
Education
Bachelor of Commerce (Marketing) · University · Graduated 2016
Certifications
Google Ads, HubSpot, Various Marketing Certifications
Interests
Marketing, technology, fitness, travel.
Why this fails marketing leadership panels
- ✗"Results-driven" boilerplate. Every AI marketing summary uses this exact phrase. Heads of Growth and CMOs discount it instantly.
- ✗No metrics anywhere. "Delivered successful campaigns" tells a CMO nothing. CAC reduced 38%, MQL volume 3.4x, LTV:CAC 2.4 to 4.1 — that's evidence senior marketing hiring decides on.
- ✗"SaaS Company" hidden. Series B Australian SaaS at $30M ARR signals different career value to enterprise SaaS or pre-seed startup. Saying "SaaS Company" generic suggests something to hide.
- ✗Martech as a flat keyword list. "HubSpot, Marketo, Google Analytics" without depth signal — administrator vs end-user, custom architecture vs out-of-box, integrated vs siloed. Hiring managers screen for depth, not name recognition.
- ✗No discipline calibration. "Marketing Strategy, Digital Marketing, Content Marketing, SEO, SEM, Social Media" — six different disciplines mashed together, signalling the writer doesn't understand they're different career tracks.
- ✗Sales alignment as a footnote. "Worked closely with sales" is filler. SLA-defined handover, joint pipeline reviews, attribution model partnership — that's the credential that decides Head of Growth hiring.
The Resume Writers
Rebecca Foster
Senior Marketing Manager · Head of Growth candidate
+61 4XX XXX XXX
rebecca.foster@email.com
linkedin.com/in/rebeccafoster
Sydney, NSW
PROFILE
A senior marketer with 8 years across B2B SaaS and consumer brands, currently Senior Marketing Manager at an Australian Series B SaaS scaleup ($30M ARR, mid-market). Owns the demand generation and lifecycle marketing function; led the rebuild of the demand engine that grew MQL volume 3.4x and reduced CAC by 38% across two consecutive quarters.
Targets Head of Growth, Senior Marketing Manager or Group Marketing Manager roles in B2B SaaS, fintech or consumer scaleups. LTV:CAC ratio improved from 2.4 to 4.1 under her ownership; quarterly board update presenter; led marketing-sales alignment programme that closed lead-handover gaps.
CAPABILITIES
Strategy & Commercial Thinking: Owns the demand generation and lifecycle strategy for an Australian Series B SaaS company; builds annual marketing plans aligned to ARR growth targets.
Quantified Outcomes & Performance: MQL volume 3.4x in 18 months; CAC reduced 38%; LTV:CAC ratio improved from 2.4 to 4.1; attribution rebuilt from last-touch to multi-touch with sales partnership.
Channel Expertise & Tactical Depth: SEO/content, paid (Google, LinkedIn, Meta), email/lifecycle (HubSpot, Marketo), webinars, ABM (6sense, Demandbase). Hands-on across all channels until $1M monthly spend.
Stakeholder & Cross-Functional Partnership: Direct line to CEO, CFO and VP Sales; quarterly board update presenter; led marketing-sales alignment programme.
Team Leadership & Capability Building: Manages team of 4 (content, paid, lifecycle, marketing ops); two direct reports promoted under her in 18 months; champion of marketing operations function build.
Brand & Customer Insight: Quarterly customer interview programme (8 customers per quarter); positioning rework that lifted demo-to-trial conversion 22%; member of Product Marketing Working Group.
CRM & MAP: HubSpot (admin), Marketo, Salesforce
Paid & Analytics: Google Ads, LinkedIn, Meta, GA4, Looker
SEO & Content: Ahrefs, Semrush, Clearscope
ABM & Sales: 6sense, Demandbase, Outreach
Lifecycle & CDP: Customer.io, Segment, Iterable
Webinars & Events: Goldcast, ON24, Zoom Webinars
MQL volume 3.4x in 18 months through demand engine rebuild — content, paid and lifecycle programmes overhauled with attribution partnership from sales.
CAC reduced 38% across two consecutive quarters; LTV:CAC ratio improved from 2.4 to 4.1; payback period reduced from 14 to 9 months.
Demo-to-trial conversion lifted 22% through positioning and messaging rework with Product Marketing Working Group.
Marketing-sales SLA programme built end-to-end — agreed MQL definition, lead handover SLA, joint pipeline reviews, ABM coordination with named accounts.
Senior Marketing Manager · Australian SaaS scaleup ($30M ARR)
2022 – Present
Marketing Manager · Australian SaaS company
2020 – 2022
Marketing Coordinator → Senior Coordinator · Consumer brand (FMCG)
2018 – 2020
Marketing Assistant · Full-service agency
2017 – 2018
Bachelor of Commerce (Marketing) · UTS Sydney
2016
Google Ads Certified · Search, Display, Video
Current
HubSpot Inbound Certified · Marketing & Sales Hubs
Current
Senior Marketing Manager
2022 – Present
Australian Series B SaaS scaleup · $30M ARR · Mid-market and SMB
Reporting to the CEO and indirectly to the Board, owns the demand generation and lifecycle marketing function for an Australian Series B SaaS company at $30M ARR. Manages a team of 4 (content, paid, lifecycle, marketing ops) plus agency relationships across SEO, paid media and creative. Quarterly board update presenter on marketing performance against ARR growth targets.
RESPONSIBILITIES
Own demand generation and lifecycle strategy aligned to annual ARR growth targets.
Manage marketing team of 4 plus agency partners across content, paid, SEO and creative.
Quarterly board reporting on marketing contribution to pipeline and revenue.
ACHIEVEMENTS
MQL volume 3.4x in 18 months via demand engine rebuild and attribution partnership.
CAC reduced 38%; LTV:CAC 2.4 → 4.1; payback period 14 → 9 months.
Why this works for marketing leadership hiring
- ✓Quantified outcomes throughout. MQL 3.4x, CAC -38%, LTV:CAC 2.4 → 4.1, demo-to-trial +22% — every metric that matters to a Head of Growth or CMO is on page 1.
- ✓Series B SaaS at $30M ARR. Specific company stage and ARR signal the calibre of marketing function being run — exactly what marketing leadership hiring screens for.
- ✓Martech depth, not just breadth. HubSpot administrator, Marketo, Customer.io with Segment — depth signals named explicitly in the platforms grid.
- ✓Marketing-sales alignment as a credential. SLA programme built end-to-end with attribution partnership — the differentiator for Head of Growth and VP Marketing roles.
- ✓Team leadership signals. 4 direct reports, two promoted under her in 18 months, marketing ops function build — leadership credentials beyond IC marketer.
By marketing discipline
Different marketing disciplines. Different resumes.
Performance marketers, brand marketers, content marketers, lifecycle/CRM marketers, product marketers, growth marketers, communications professionals and marketing operations specialists are eight different career tracks. The metrics differ, the language register differs, the strategic scope differs, the tooling differs. We calibrate to the discipline you actually work in.
PERFORMANCE & PAID
Performance Marketers & Paid Specialists
Performance Marketing Managers, Paid Search Specialists, Paid Social Specialists, Programmatic Buyers, Paid Acquisition Managers and Performance Directors. The most metric-heavy marketing discipline — ROAS, CAC, CPL, CPA, CTR, CPC, CPM benchmarks by channel, attribution methodology, and the testing velocity that distinguishes strong performance marketers. We name platforms (Google Ads, Meta, LinkedIn, programmatic DSPs), monthly spend at depth, attribution model owned, and the testing programmes you've actually run.
BRAND & CREATIVE
Brand Managers & Creative Marketers
Brand Managers, Senior Brand Managers, Brand Directors, Creative Marketers and Marketing Directors with brand-led portfolios. Less directly attributable than performance marketing but operates at higher strategic scope — positioning, brand architecture, creative direction, partnership and sponsorship strategy, brand health metrics, NPS, brand awareness lift. We frame brand work credibly with the qualitative outcomes (positioning rework, brand refresh, campaign reach) alongside quantitative ones (brand awareness, NPS lift, share of voice).
CONTENT & SEO
Content Marketers, SEO & Editorial Leads
Content Marketing Managers, Content Strategists, SEO Managers, Content Directors and Editorial Leads. The discipline that runs on organic traffic growth, content engagement metrics, MQL contribution from content, search ranking improvements and editorial calendar execution. We name the publishing volume owned, organic traffic growth achieved, MQL contribution from content, top-performing content pieces by traffic and conversion, and the SEO outcomes (keyword ranking shifts, technical SEO improvements, backlink quality) that decide content marketing hiring.
LIFECYCLE & CRM
Lifecycle Marketers & CRM Specialists
Lifecycle Marketing Managers, CRM Managers, Email Marketing Managers, Retention Marketers and Customer Marketing Specialists. The discipline that owns the customer journey post-acquisition — onboarding, activation, engagement, retention, expansion, win-back. We name the platforms used at depth (HubSpot, Marketo, Customer.io, Iterable, Klaviyo, Braze, Salesforce Marketing Cloud), campaign architecture built, segmentation strategy, A/B testing volume, and the retention and expansion metrics (NRR, churn reduction, expansion revenue) that decide lifecycle hiring.
PRODUCT MARKETING
Product Marketing Managers & Strategists
Product Marketing Managers (PMMs), Senior PMMs, Product Marketing Directors and the strategic discipline that bridges product, marketing and sales. We name positioning frameworks owned (JTBD, Crossing the Chasm-aware, message house), product launches led with quantified outcomes, sales enablement collateral built, win/loss analysis programmes run, and the cross-functional partnership (product, sales, customer success, marketing) that decides PMM hiring at scale.
GROWTH & DEMAND
Growth Marketers, Heads of Growth & Demand Gen Leads
Growth Marketers, Heads of Growth, Demand Generation Managers, Demand Gen Directors. The discipline at the intersection of marketing, product and revenue — testing-driven, full-funnel, attribution-obsessed. We name testing velocity (experiments per quarter), funnel metrics owned (signup, activation, conversion, retention), CAC and LTV ownership, attribution model architecture, and the marketing-sales-product alignment that decides growth and demand gen hiring at the senior level.
COMMUNICATIONS
Communications, PR & Internal Comms
Communications Managers, PR Managers, Corporate Communications Managers, Internal Communications Managers and Heads of Communications. The discipline that runs on earned media coverage, message discipline, crisis management, executive communications, and (in B2B) thought leadership. We name media outlets where you've placed coverage, executive ghost-writing volume, crisis communications managed, internal communications cadence built, and the strategic communications outcomes that decide PR and Comms hiring.
MARKETING OPS
Marketing Ops & RevOps Specialists
Marketing Operations Managers, Marketing Technology Managers, Demand Operations Specialists, RevOps Specialists and the technical-marketing function that runs the martech stack. The most platform-intensive marketing discipline — Salesforce, HubSpot, Marketo and Pardot at administrator depth, attribution architecture, lead scoring and routing, marketing data warehousing, integration build with sales and customer success systems. We name platforms at admin depth, integrations built, attribution model owned, and the cross-functional infrastructure work that decides MOps hiring.
By career stage
A Marketing Coordinator's resume isn't a CMO's resume.
Marketing careers progress along a recognisable ladder — Coordinator through Manager, into Senior Manager, then Head of (Growth/Marketing/Demand/Brand), then VP/Director of Marketing, and ultimately Chief Marketing Officer. Each transition has different evidence expectations, language register, and the specific signals that decide promotion-track hiring.
Coordinator & Specialist
Marketing Coordinators, Specialists and early-career marketers
Marketing Coordinator and Specialist resumes need to demonstrate execution capability across one or two specific channels — campaigns delivered end-to-end, content produced and published, paid campaigns built and managed, email programmes executed, events coordinated, basic platform fluency. We frame the campaigns and channels with quantified outcomes (open rates, click rates, conversion rates, traffic, leads generated) calibrated to the role being applied for. Early-career marketers benefit from naming specific platforms used and specific campaigns delivered — generic language gets filtered out fast.
Marketing Manager
Marketing Managers and Senior Specialists owning end-to-end programmes
Marketing Manager resumes shift from "executes campaigns" to "owns end-to-end programmes." The evidence shifts to programme-level outcomes — full-funnel campaign attribution, multi-channel programmes orchestrated, agency or contractor management, budget ownership, attribution methodology, content calendar ownership, lifecycle programme architecture, and the early signals of leadership-track potential (mentoring junior marketers, cross-functional project leadership, executive presentation work). We frame the move from execution to ownership explicitly.
Senior Manager & Head of
Senior Marketing Managers and Heads of (Growth, Marketing, Demand, Brand)
The transition from Marketing Manager to Senior Manager and Head-of-discipline is the most common career inflection point we see in marketing. Resumes need to demonstrate the move from individual programme ownership to function-level leadership — multi-programme strategy, team leadership and capability building, marketing-sales alignment at SLA depth, attribution model ownership, executive partnership and board reporting where relevant, and the strategic contributions (positioning rework, market entry, GTM strategy, marketing operations build) that decide senior leadership hiring.
Director & VP Marketing
Marketing Directors, VPs of Marketing and senior marketing leaders
Director and VP-level marketing resumes operate at a different register — multi-function leadership across performance, brand, content, lifecycle and product marketing, strategic budget ownership at scale, board and executive partnership, marketing operations and martech leadership, and (for B2B) the marketing-sales-product alignment that decides growth at scale. We write Director and VP marketing resumes that lead with multi-year strategy delivery, function leadership at scale, executive search firm-credible language, and the strategic outcomes that distinguish substantive senior marketing leaders.
CMO & Executive
Chief Marketing Officers and executive marketing leadership
CMO and executive marketing resumes operate at a fundamentally different scope — full marketing function ownership, executive committee membership, board engagement, M&A and capital strategy contribution, multi-region or international marketing leadership, and the strategic-leadership signals selection panels and executive search firms screen for. The functional credibility still matters but the resume reads as a senior strategic document. We write CMO resumes calibrated to executive search briefs, board search committees, and the specific market positioning conversations boards weight most heavily.
By sector
Four sectors. Four different hiring conventions.
B2B tech and SaaS, B2C consumer and retail, professional services and government/NFP communications all run on different hiring conventions — different metrics, different timelines, different brands signalling differently, and different language registers. Same marketer applying across sectors needs the resume reframed for each.
B2B TECH & SAAS
B2B SaaS, fintech & tech scaleups.
Australian B2B SaaS scaleups (Atlassian, Canva, Culture Amp, SafetyCulture, Employment Hero, Linktree, Octopus Deploy, Airwallex), fintechs (Afterpay alumni, Zip alumni, Square Australia, Tyro, Macquarie's Banking-as-a-Service, neobanks), and the broader B2B tech ecosystem. Hiring decides on ARR scale, growth stage (seed, Series A/B/C/D, public), demand engine maturity, attribution sophistication, and marketing-sales-product alignment evidence.
B2C CONSUMER & RETAIL
FMCG, retail, ecommerce & consumer brands.
Major Australian consumer brands and retailers (Woolworths, Coles, Bunnings, JB Hi-Fi, Wesfarmers brands), FMCG (Unilever, Nestle, Mondelez, Lion, CCEP), DTC ecommerce brands (Bondi Sands, Frank Body, MECCA, Adore Beauty), challenger consumer brands and consumer fintech. Hiring decides on brand recognition (national vs challenger vs DTC), category experience, agency relationships, paid media spend at scale, and the consumer insight evidence that distinguishes strong consumer marketers.
PROFESSIONAL SERVICES
Big Four, banks, insurance & B2B services.
Big Four firms (Deloitte, PwC, EY, KPMG), Big Four banks (CBA, NAB, Westpac, ANZ, Macquarie), insurance majors (IAG, Suncorp, AIA, MetLife), wealth management, legal firms and management consulting. Marketing in these sectors operates differently — heavier compliance overlay, longer approval cycles, thought leadership-led demand generation, executive presence work, partner and director relationship management, and (for banks and insurers) regulatory framework awareness (AFCA, ASIC, APRA) on customer communications.
GOVERNMENT & NFP
APS, state government & not-for-profit.
Australian Public Service marketing and communications roles (DFAT, Defence, Home Affairs, ATO, Services Australia, Department of Health, Treasury), state government communications (NSW Health, Victorian DH, Queensland Health, plus broader government departments), and the major Australian not-for-profits (Australian Red Cross, Salvation Army, World Vision Australia, Mission Australia, Cancer Council). Runs on capability frameworks (APS ILS, NSW PSC, VPS Capabilities) with structured selection criteria responses and (for many roles) Australian citizenship requirements.
How we handle marketing metrics & martech depth
"Delivered successful campaigns" tells a CMO nothing.
The most common marketing resume failure mode: a parade of unattributed verbs. "Delivered campaigns. Managed budgets. Drove engagement. Optimised performance." None of it survives a CMO's read because none of it has metrics, none of it has martech depth, and none of it has the strategic context that distinguishes a senior marketer from a junior one. We write to the four signals marketing leadership hiring actually uses.
01
The right metrics for your discipline
Performance marketers need ROAS, CPL, CAC, payback period. Brand marketers need awareness, NPS, brand health metrics. Content marketers need organic traffic, MQL contribution, search rankings. Lifecycle marketers need NRR, churn reduction, expansion revenue. Product marketers need launch outcomes, win rate lift, sales enablement adoption. We use the metrics framework appropriate to your actual discipline rather than forcing every marketer through the same KPI grid.
02
Martech depth, not breadth
"Familiar with HubSpot" is meaningless. HubSpot at administrator depth (custom properties, workflow architecture, lead scoring), Marketo with custom Velocity scripting, Salesforce Marketing Cloud Journey Builder mastery, Customer.io with RudderStack integration — these signals signal genuine depth versus end-user fluency. We name the platforms you've actually used at depth, the integrations you've built, and the campaign architecture you've owned.
03
Attribution as a credential
In B2B marketing especially, attribution methodology is the differentiator at senior levels. Last-touch is junior thinking. Multi-touch attribution with sales partnership, position-based modelling, account-level attribution for ABM, blended brand-and-performance attribution — these are the conversations Heads of Growth and CMOs actually have. We write attribution work explicitly because it's exactly what marketing leadership panels probe at interview.
04
Marketing-sales alignment evidence
In B2B, the most valuable single signal at the Head of Growth and VP Marketing level is whether the marketer can run credible sales-and-marketing alignment — SLA-defined lead handover, agreed MQL definitions, joint pipeline reviews, attribution model partnership, ABM coordination. We frame this work as a primary credential because most marketing resumes treat it as a footnote when it's the credential that decides senior B2B marketing hiring.
Sample
What a marketing resume looks like, written properly.
Rebecca Foster, Senior Marketing Manager applying for Head of Growth roles. Eight years across B2B SaaS and consumer brands, currently SMM at an Australian Series B SaaS scaleup ($30M ARR). Below is the first page of her three-page resume — six marketing capabilities, martech and platforms grid, performance highlights with quantified outcomes, career summary, qualifications, and a current-role write-up split into Responsibilities and Achievements.
Rebecca Foster
Senior Marketing Manager · Head of Growth candidate
+61 4XX XXX XXX
rebecca.foster@email.com
linkedin.com/in/rebeccafoster
Sydney, NSW
PROFILE
A senior marketer with 8 years across B2B SaaS and consumer brands, currently Senior Marketing Manager at an Australian Series B SaaS scaleup ($30M ARR, mid-market). Owns the demand generation and lifecycle marketing function; led the rebuild of the demand engine that grew MQL volume 3.4x and reduced CAC by 38% across two consecutive quarters.
Targets Head of Growth, Senior Marketing Manager or Group Marketing Manager roles in B2B SaaS, fintech or consumer scaleups. LTV:CAC ratio improved from 2.4 to 4.1 under her ownership; quarterly board update presenter; led marketing-sales alignment programme that closed lead-handover gaps.
Recognised for full-funnel ownership and attribution leadership — rebuilt the company's attribution model from last-touch to multi-touch in partnership with the VP Sales, with marketing operations function build during the process.
CAPABILITIES
Strategy & Commercial Thinking: Owns the demand generation and lifecycle marketing strategy for an Australian Series B SaaS company; builds annual marketing plans aligned to ARR growth targets.
Quantified Outcomes & Performance: MQL volume 3.4x in 18 months; CAC reduced 38%; LTV:CAC ratio improved from 2.4 to 4.1; attribution model rebuilt from last-touch to multi-touch with sales partnership.
Channel Expertise & Tactical Depth: SEO/content, paid (Google, LinkedIn, Meta), email/lifecycle (HubSpot, Marketo), webinars, ABM (6sense, Demandbase). Hands-on across all channels until $1M monthly spend.
Stakeholder & Cross-Functional Partnership: Direct line to CEO, CFO and VP Sales; quarterly board update presenter; led marketing-sales alignment programme that closed lead-handover gaps.
Team Leadership & Capability Building: Manages team of 4 (content, paid, lifecycle, marketing ops); two direct reports promoted under her in 18 months; champion of marketing operations function build.
Brand & Customer Insight: Quarterly customer interview programme (8 customers per quarter); positioning rework that lifted demo-to-trial conversion 22%; member of Product Marketing Working Group.
CRM & MAP: HubSpot (admin), Marketo, Salesforce
Paid & Analytics: Google Ads, LinkedIn, Meta, GA4, Looker
SEO & Content: Ahrefs, Semrush, Clearscope, WordPress
ABM & Sales: 6sense, Demandbase, Outreach, Salesloft
Lifecycle & CDP: Customer.io, Segment, Iterable
Webinars & Events: Goldcast, ON24, Zoom Webinars
MQL volume 3.4x in 18 months through demand engine rebuild — content, paid and lifecycle programmes overhauled with attribution partnership from sales.
CAC reduced 38% across two consecutive quarters; LTV:CAC ratio improved from 2.4 to 4.1; payback period reduced from 14 to 9 months.
Demo-to-trial conversion lifted 22% through positioning and messaging rework with the Product Marketing Working Group.
Marketing-sales SLA programme built end-to-end — agreed MQL definition, lead handover SLA, joint pipeline reviews, ABM coordination with named accounts.
Senior Marketing Manager · Australian SaaS scaleup ($30M ARR)
2022 – Present
Marketing Manager · Australian SaaS company
2020 – 2022
Marketing Coordinator → Senior Coordinator · Consumer brand (FMCG)
2018 – 2020
Marketing Assistant · Full-service agency
2017 – 2018
Bachelor of Commerce (Marketing) · UTS Sydney
2016
Google Ads Certified · Search, Display, Video (current)
Active
HubSpot Inbound Certified · Marketing & Sales Hubs (current)
Active
Senior Marketing Manager
2022 – Present
Australian Series B SaaS scaleup · $30M ARR · Mid-market and SMB
Reporting to the CEO and indirectly to the Board, owns the demand generation and lifecycle marketing function for an Australian Series B SaaS company at $30M ARR. Manages a team of 4 (content, paid, lifecycle, marketing ops) plus agency relationships across SEO, paid media and creative. Quarterly board update presenter on marketing performance against ARR growth targets. Marketing budget responsibility of $2.4M annually.
RESPONSIBILITIES
Own demand generation and lifecycle strategy aligned to annual ARR growth targets.
Manage marketing team of 4 plus agency partners across content, paid, SEO and creative.
Lead marketing-sales alignment programme — SLA-defined handover, joint pipeline reviews, ABM coordination.
Quarterly board reporting on marketing contribution to pipeline and revenue.
ACHIEVEMENTS
MQL volume 3.4x in 18 months via demand engine rebuild and attribution partnership with sales.
CAC reduced 38%; LTV:CAC 2.4 → 4.1; payback period 14 → 9 months.
Demo-to-trial conversion +22% through positioning rework with Product Marketing Working Group.
Marketing resume FAQ
Marketing application questions, answered.
Common questions from marketers, growth professionals, brand leaders and CMOs working with us.
Do you actually understand marketing hiring?
Yes. We're conversant with the disciplines that make up modern marketing — performance marketing (Google, Meta, LinkedIn at scale, programmatic), brand and creative, content and SEO (Ahrefs, Semrush, Clearscope), lifecycle and CRM (HubSpot, Marketo, Customer.io, Iterable, Klaviyo), product marketing, growth and demand generation, communications, and marketing operations. We know the metrics that decide hiring at each level (CAC, LTV, MQL volume, ROAS, attribution methodology, NPS, brand awareness lift) and the martech depth signals that distinguish administrator-level from end-user fluency.
I work in performance marketing. How do you handle attribution claims?
Carefully. Performance marketing claims have to survive a CMO's read at interview, and over-claiming on attribution is the fastest way to fail an interview. We frame attribution claims with the methodology used (last-touch, multi-touch, position-based, MMM-aware), the partnership context (sales-aligned, finance-validated, board-reported), and the platform context (GA4, custom internal model, third-party tool). Honest framing reads as authentic; over-claimed attribution gets dismantled in 5 minutes by a sophisticated interviewer.
I'm an agency marketer moving in-house. Will my resume work?
Not without reframing. Agency marketing experience is real and valuable but reads differently to in-house hiring managers — fewer named clients (often confidentiality-bound), shorter engagements, more multi-disciplinary work across smaller projects. We translate agency experience into in-house-credible language: client roster framed by sector and scale, named campaigns where confidentiality permits, end-to-end ownership stories rather than discrete project work, and the operational signals (budget, team coordination, stakeholder management, multi-quarter strategy work) in-house hiring screens for.
I'm moving from Marketing Manager to Head of Marketing. What evidence do I need?
The Marketing Manager to Head-of-discipline transition is the most common career inflection point we see in marketing. We frame the move from individual programme ownership to function-level leadership — multi-programme strategy ownership, team leadership and capability building (direct reports, peers mentored, hiring participation), marketing-sales alignment at SLA depth, attribution model ownership, executive partnership and board reporting where relevant, and the strategic contributions (positioning rework, market entry, GTM strategy, marketing operations build) that decide senior leadership hiring.
My marketing certifications are out of date. Does that matter?
Depends on the discipline and seniority. For performance marketers, current Google Ads, Meta Blueprint and LinkedIn Marketing Solutions certifications matter — these get checked. For senior brand marketers, certifications matter much less than agency relationships and brand portfolio. For senior MOps and lifecycle marketers, current HubSpot, Marketo or Salesforce Marketing Cloud admin certifications are credibility signals. We'll always recommend renewal if certifications are core to the role being applied for, and we frame "lapsed" certifications honestly rather than misrepresenting currency.
I'm applying to APS or state government marketing roles. Do you write the selection criteria responses?
Yes. APS and state government marketing and communications roles run on capability frameworks — APS Integrated Leadership System for federal roles, NSW Public Sector Capability Framework, VPS Capabilities for Victoria, equivalent in other states. Most require structured selection criteria responses or one-page pitches against capability indicators. We translate commercial marketing experience into framework-aligned language and write the selection criteria responses panels score against — not just the marketing-specific evidence commercial hiring uses.
I'm targeting a CMO or VP Marketing role. How do you write at that level?
CMO and VP Marketing resumes operate at a fundamentally different scope from Senior Marketing Manager resumes — full marketing function ownership, executive committee membership, board engagement, M&A and capital strategy contribution, multi-region or international marketing leadership. The functional credibility still matters but the resume reads as a senior strategic document. We write CMO resumes calibrated to executive search briefs, board search committees, and the specific market positioning conversations boards weight most heavily. Specific framings change for IPO-track companies vs PE-backed vs founder-led private companies.
I'm applying to a B2B SaaS company. Do you understand SaaS metrics?
Yes. B2B SaaS marketing operates on its own metrics — ARR contribution, MQL/SQL conversion rates, CAC and CAC payback period, LTV and LTV:CAC ratio, NRR and gross retention, sales velocity, ACV. Plus the SaaS-specific frameworks (PLG vs sales-led GTM, ABM vs broad-based demand, expansion-led growth vs new logo). We know what Series A vs Series B vs Series C vs late-stage SaaS marketing looks like, the brand recognition that matters (Atlassian, Canva, Culture Amp, SafetyCulture, Linktree, Employment Hero, Airwallex), and the marketing-sales alignment evidence senior B2B SaaS hiring decides on.
My current company has confidentiality restrictions on metrics. What do you do?
Common situation. We frame metrics with appropriate range language ("CAC reduced approximately 35-40%", "MQL volume more than 3x in 18 months", "campaign delivered six-figure pipeline contribution") rather than fabricating exact figures we can't verify or breaching your confidentiality obligations. Honest range framing reads as credible to senior marketing hiring; specific figures that can't be defended at interview are worse than approximate ones.
How long does a marketing resume engagement take?
Standard turnaround is three business days from payment to first drafts (resume and cover letter), with a 14-day unlimited-revisions window after that. Selection criteria responses for APS or state government marketing roles add another two to three days. Most marketing engagements settle in two review rounds, so a typical end-to-end runs about two weeks from payment to final sign-off. Urgent turnaround at 24 or 48 hours is available for an additional fee — useful for last-minute internal applications, recruiter-driven roles, or end-of-financial-year hiring waves.
What format do I receive my documents in, and what's included?
Editable Word and PDF formats, delivered by email. The Word document is fully editable so you can update it yourself in future without breaking the formatting. We also include our 25-page Get Job Ready guide before your information call, and our 20-page Managing Your Documents and Your Next Career Steps guide with your final drafts — both at no additional charge.
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Ready to write the marketing resume your career deserves?
We'll spend an hour walking through your marketing career, your discipline (performance, brand, content, lifecycle, product, growth, comms, MOps), the metrics you've actually moved, the martech you've used at depth, the attribution work you've owned, the marketing-sales alignment you've built, and the roles you're targeting. You'll come away with a clear plan; we'll come away with what we need to write a proper marketing resume — calibrated to B2B SaaS, B2C consumer, professional services or government depending on where you're heading next. No long forms. Just a conversation, then the work.
How it works
From quote form to signed-off documents.
Twelve defined steps. No "we'll be in touch when it's ready." As fast as 4 days from first contact to drafts in your inbox.
Free with your quote
Get our 60-page Get Job Ready guide.
Submit the quote form and we'll send our complete Get Job Ready guide before your free 15-minute call. Sixty pages on the 2026 Australian job market — government applications, selection criteria, ATS, LinkedIn, position descriptions, the free training that actually counts, and the ten career quizzes we built on our site. Written in-house by senior writers. Not for sale.
What's inside
01
The 2026 Australian job market — what has changed, what panels expect now, and how to read the landscape.
02
Government applications — APS, state and local. What merit-based selection actually involves.
03
Selection criteria & STAR — what panels are scoring, and how to structure responses that land.
04
Reading position descriptions — what to look for, what to clarify with the contact officer.
05
LinkedIn that recruiters actually find — profile optimisation and what gets you found in search.
06
ATS in 2026 — Australian adoption rates, what passes through, plus our free ATS checker tool.
07
Free Australian training — Free TAFE, the national program funding 500,000+ places through 2026.
08
Ten career quizzes & the resignation generator — the live tools we built on our site, all free.
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