LinkedIn · Personal brand · Networking How to Build a LinkedIn Platform and Network Most professionals don't enjoy LinkedIn — and most don't need to be on it the way thought-leadership advice tells them to. Here's what's actually worth doing in 2026, what's wasted effort, and how to tell which one you should be aiming for. By Jacquie Liversidge Originally published 30 August 2024 Updated May 2026 9 min read In thirty seconds LinkedIn now has 1+ billion members and over 95% of…